On the Value of Interested, Dedicated, and Fascinated People

Some test managers and test consultants are very busy pointing out the right processes, organisational structures and methods to use in software testing.
But no methods, processes and structures can assure great testing. Great testing is created by people.
This quote by Neil Armstrong, which I came across a couple of years ago, is worth remembering whenever we lead people in testing:

“The way […] that made [the Apollo project] different from other sectors of the government to which some people are sometimes properly critical is that this was a project in which everybody involved was, (1) interested, (2) dedicated, and, (3) fascinated by the job they were doing. And whenever you have those ingredients, whether it be government or private industry or a retail store, you’re going to win.”

To me, his message is that as leaders, our aim should be to do whatever we can to make people just that: Interested, dedicated and fascinated by the job we are doing.
Source: Transcript of Neil Armstrong Interview with Stephen Ambrose and David Brinkley